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Opinion BY Armin


Esurance gets Dorky Techie Feely

Esurance Timbers Logo, Before and After

Only slightly older than ten years old, founded in 1998, San Francisco-based Esurance is one of the leading direct-to-consumer auto insurance companies in the U.S. and one of the better known providers of such unappealing service. Until now, Esurance had been represented by a very generic sunset logo and personalized in the form of Erin Esurance, an animated, pink-haired superhero. Earlier this month, Esurance went through a complete transformation with a new identity and national campaign titled “Techie Feely,” both created by San Francisco-based Duncan/Channon.

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Entry Information

DATE: Jun.16.2010|POSTED BY: Armin|CATEGORY: Insurance | COMMENTS:

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