Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Iplay

Noted Aug. 13, 2012 by Armin

Industry / Technology Tags /

Iplay Logo, Before and After

Established in as Oberon Media, Iplay, which takes its new corporate name from its consumer online portal, is an interactive games marketplace and a “multi-platform casual games company” providing distribution of interactive game entertainment for such�partners�as Microsoft, Yahoo and AT&T. The new logo, designed by Berkeley, CA-based Thermostat represents “[Content], curation and�connectivity with an orbiting group of letter Is that expresses�connectivity.�We use the RGB color spectrum graphically to represent all digital media�content and curation by how the shapes overlap and form a new shape of a play�button in the center.” A few application images below (or after the jump).

Iplay Logo

Iplay Logo

 

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List