Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

Iplay

Noted Aug. 13, 2012 by Armin

Industry / Technology Tags /

Iplay Logo, Before and After

Established in as Oberon Media, Iplay, which takes its new corporate name from its consumer online portal, is an interactive games marketplace and a “multi-platform casual games company” providing distribution of interactive game entertainment for such�partners�as Microsoft, Yahoo and AT&T. The new logo, designed by Berkeley, CA-based Thermostat represents “[Content], curation and�connectivity with an orbiting group of letter Is that expresses�connectivity.�We use the RGB color spectrum graphically to represent all digital media�content and curation by how the shapes overlap and form a new shape of a play�button in the center.” A few application images below (or after the jump).

Iplay Logo

Iplay Logo

 

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