Opinion BY Armin

Is that an Accent in your Gradient, or are you just Happy to see me?

Established in 1966 as Grupo Editorial Expansión (Editorial Group Expansión), this Mexican media organization launched its first eponymous magazine, Expansión, in 1968, which has been in circulation, covering business news, for 42 years. Since then, it has introduced 18 more magazine into the Mexican market, including American imports like Travel + Leisure, InStyle, and Elle, along with more local and upscale fare. It also counts with an online presence in the form of a CNN business portal called CNNExpansión and a few other entertainment and lifestyle sites. In 2005 Group Editorial Expansión was acquired by none other than the grandaddy of media organizations, TimeWarner. At the end of June, Grupo Editorial Expansión dropped “Editorial” from its name — to Grupo Expansión — and introduced a new logo created by Ideograma, an identity firm located in Cuernavaca, just a few miles outside Mexico City.

La empresa, fundada en 1966, presentó también su nuevo logotipo, el cual refleja la “poderosa” evolución y “resalta el acento que nos distingue y tiene una connotación de botón encendido que muestra cómo siempre estamos conectados, creciendo y hacia adelante”, informó el grupo en un comunicado.
— Articulo de Prensa

Loosely translated into English by yours truly:

The organization, founded in 1966, also presented its new logo, which reflects the “powerful” evolution and “highlighs the accent that distinguishes us and has a connotation to the power button that shows how we are always connected, growing and moving forward,” stated the group in a release.
— Press Release

The new icon is a very clever combination of the initial letter “e” of Expansión and the way in which the old logo treated the accent over the “o” and, in a way, it justifies the use of the gradient. I could do without the connotation to the power button as it is a tired cliché by now. The red over black combination adds a nice touch of sophistication and luxury, which is an angle for all of their magazines. The typography seems a little wobbly, with the all uppercase “GRUPO” and lowercase “expansion,” especially with such a short descender on the “p”, making it almost indistinguishable from the uppercase. Nonetheless, a vast improvement over the old logo.

Thanks to Arturo Diaz for the tip.

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Established in 1966 as Grupo Editorial Expansión (Editorial Group Expansión), this Mexican media organization launched its first eponymous magazine, Expansión, in 1968, which has been in circulation, covering business news, for 42 years. Since then, it has introduced 18 more magazine into the Mexican market, including American imports like Travel + Leisure, InStyle, and Elle, along with more local and upscale fare. It also counts with an online presence in the form of a CNN business portal called CNNExpansión and a few other entertainment and lifestyle sites. In 2005 Group Editorial Expansión was acquired by none other than the grandaddy of media organizations, TimeWarner. At the end of June, Grupo Editorial Expansión dropped \"Editorial\" from its name — to Grupo Expansión — and introduced a new logo created by Ideograma, an identity firm located in Cuernavaca, just a few miles outside Mexico City.

Many thanks to our ADV @ UnderConsideration Partners