About: Jos. Louis is a popular and long-standing snack in Canada produced by Vachon. It is officially described as “Delicious sponge cake with vanilla-flavoured creme filling coated in a chocolatey layer.”
Design by: 123Klan.
Ed.’s Notes: Old and new boxes below (or after the jump).
Relevant links: 123Klan project page.
Select Quote: As for the new Jos Louis logo, it’s inspired by the actual cake: it features a creamy fat dark brown outline (chocolate icing), a second outline of a lighter brown (sponge cake), white letters (cream). The crown is a reference to Jos Louis’ status as the best-known/most sold snack cake in Canada.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.