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This is a very old entry — images are small, formatting is off.


Jos. Louis

Noted Oct. 15, 2012 by Armin

Industry / Consumer products Tags /

Jos Louis Logo, Before and After

About: Jos. Louis is a popular and long-standing snack in Canada produced by Vachon. It is officially described as “Delicious sponge cake with vanilla-flavoured creme filling coated in a chocolatey layer.”

Design by: 123Klan.

Ed.’s Notes: Old and new boxes below (or after the jump).

Relevant links: 123Klan project page.

Select Quote: As for the new Jos Louis logo, it’s inspired by the actual cake: it features a creamy fat dark brown outline (chocolate icing), a second outline of a lighter brown (sponge cake), white letters (cream). The crown is a reference to Jos Louis’ status as the best-known/most sold snack cake in Canada.

Jos Louis

Old, above. New, below.

Jos Louis

Thanks to Paul Lewis for the tip.



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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