Jos Louis Logo, Before and After

About: Jos. Louis is a popular and long-standing snack in Canada produced by Vachon. It is officially described as “Delicious sponge cake with vanilla-flavoured creme filling coated in a chocolatey layer.”

Design by: 123Klan.

Ed.’s Notes: Old and new boxes below (or after the jump).

Relevant links: 123Klan project page.

Select Quote: As for the new Jos Louis logo, it’s inspired by the actual cake: it features a creamy fat dark brown outline (chocolate icing), a second outline of a lighter brown (sponge cake), white letters (cream). The crown is a reference to Jos Louis’ status as the best-known/most sold snack cake in Canada.

Jos Louis

Old, above. New, below.

Jos Louis

Thanks to Paul Lewis for the tip.

filed under Consumer products and tagged with ,

Noted October 15, 201210.15.12 by Armin

↓ Poll

Voting Begins
Voting Ends


This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.



Upcoming BNConfs

NYC 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in New York on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.