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This is a very old entry — images are small, formatting is off.

 

Kentucky Derby 139

Noted Sep. 21, 2012 by Armin

Industry / Sports Tags /

Kentucky Derby Logo, Before and After

About: “Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875.” 2013 marks the 139th edition of the Kentucky Derby.

Design by: SME.

Ed.’s Notes: This is the fifth year in a row SME designs the logo.

Relevant links: Press Release (with thorough design explanation).

Thanks to Stu Taylor for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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