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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY John Feldhouse

La Quinta Branches Out

La Quinta Logo, Before and After

La Quinta, a Texas-based hotel chain, recently updated their logo as they try to expand their customer base. In an effort to become a major hotel chain in North America, “La Quinta plans to nearly double its network of 586 hotels by 2011, focusing on Canada, the Northeast, Florida, California, the Northwest, and the mid-Atlantic. Later this year, it will open its first property in Mexico.”

The logo remembers its Texas roots, but incorporating a sun seems a little risky as Days Inn, a competitor, is known for its sun. Nonetheless, La Quinta’s logo has its own merits: The colors remain untouched from their prior logo and tie back to the Southwest — a bold move to help distinguish the brand. The typography is beautifully typeset, and doesn’t fall into the trap of “make it southwestern.” Their new mark should attract new clientele as well as be distinguishable in the new marketplaces.

For more information please read the press release.