The Winners of the 2011 Brand New Awards are now available for purchase as a book or website.
Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
Lexington Legends
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A B-Side BY Armin
Lexington Legends
About: “The Lexington Legends are a minor league baseball team of the South Atlantic League (SAL), and the Class A affiliate of the Kansas City Royals. They are located in Lexington, Kentucky.”
Design by: Brandiose.
Ed.’s Notes: On the subject of moustaches, this identity delivers. Logo detail and moustachioed cap below (or after the jump).
Relevant links: Photo gallery. Press Release.
Select quote: Fans will see an old-timey “Big L” gripping two bats over a classic “Legends” script and white farm fences. Caps worn by the Legends for home games will feature a stone-chiseled “LEX” in reference to the historic dry stone walls that line many of the roads in the Bluegrass and a modernized “L-State” (a letter “L” in which the base is an outline of Kentucky). Big L’s famous mustache will appear on the road caps, and the “stache” will be part of several new mustache-themed fan experiences. Big L will continue to represent the Legends as he has since the team began play in 2001.
Thanks to Matthew West for the tip.
DATE: Nov.08.2012
POSTED BY: ArminCATEGORY: Sports The B-Side COMMENTS:
![\"Lex](\"http://www.underconsideration.com/brandnew/archives/lex_legends_logo.gif\"){kind=logo}
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