Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.


Logo by a Child Left Behind

Reviewed Apr. 1, 2007 by Armin

Industry / Education Tags /

No Child Left Behind Logo, Before and After

Over the years I have emphasized to our authors (and myself) how important it is to tell the story of an identity, frame it in context (even if brief), form an opinion of the subject matter and to avoid pithy, sarcastic posts a la Gawker. So it is with a slap to my own wrist that I post this with no points of reference, no story, no press release links or otherwise relevant information. But I seriously have no idea what’s going on here nor do I feel compelled to expend more energy than necessary on this. This being the logo for No Child Left Behind, unveiled sometime in mid-January. Sigh.

Thanks to Delaina Biernstein for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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