Videos of the Brand New Conference 
New York Road Runners
Maldives
Home Forward
SusieCakes
Help Remedies
All B-Side Archives
Subscribe to B-Side RSS
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
Logo by a Child Left Behind
Over the years I have emphasized to our authors (and myself) how important it is to tell the story of an identity, frame it in context (even if brief), form an opinion of the subject matter and to avoid pithy, sarcastic posts a la Gawker. So it is with a slap to my own wrist that I post this with no points of reference, no story, no press release links or otherwise relevant information. But I seriously have no idea what’s going on here nor do I feel compelled to expend more energy than necessary on this. This being the logo for No Child Left Behind, unveiled sometime in mid-January. Sigh.
Thanks to Delaina Biernstein for the tip.
DATE: Apr.01.2007
POSTED BY: ArminCATEGORY: Education COMMENTS:
TAGS:
![\"No](\"http://www.underconsideration.com/brandnew/archives/nochildleftbehind_logo.gif\"){kind=logo}
\n\nOver the years I have emphasized to our authors (and myself) how important it is to tell the story of an identity, frame it in context (even if brief), form an opinion of the subject matter and to avoid pithy, sarcastic posts a la Gawker. So it is with a slap to my own wrist that I post this with no points of reference, no story, no press release links or otherwise relevant information. But I seriously have no idea what's going on here nor do I feel compelled to expend more energy than necessary on this. This being the logo for 
Books about logo design, the designers that create them and the meaning of branding.
