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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Love at First Glancia

Lancia, Before and After

For some reason — contrary to my usual disdain for shadows and gradients — when it comes to car logos I like mine shiny and bevely. As If yanked from the hood of the car and glued to a business card. Italian automobile manufacturer, Lancia, celebrating its 100 years of car-making, has just launched a new identity designed by Italian design firm Robilanti Associati. While retaining the original and, I assume, recognizable shape, Lancia was able to add a hefty dose of attitude to the new badge, and they are not hesitant to play it up; from their web site: “… the shield has more depth, the 4 spokes have become 2 aggressive points….” Aggressive is rarely a word used to publicly describe any corporation. This new logo exudes car-ness and luxury, via a nice condensed serif (with a mean LA ligature) and is well positioned to support the new tag line, “The Evolution of 100 Years of Elegance and Attitude.” Now, that’s how I like my car logos.

Thanks to Jon Fredkove for the tip. Large image of the logo after the jump.

Lancia New Logo