Videos of the Brand New Conference 
New York Road Runners
Maldives
Home Forward
SusieCakes
Help Remedies
All B-Side Archives
Subscribe to B-Side RSS
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
MapQuest: From Here to Groovy
Before Google Maps became the de facto on-line mapping destination, MapQuest was the biggest player in town, or at least the most commonly referenced in the late 1990s and early 2000s — Yahoo! Maps was a contender, but in terms of a cool Web 1.0 name and functionality, MapQuest was it. This past August 26, MapQuest launched a Beta version of a redesign of the service, including the de-bevelization of its logo — here is a quick overlay and comparison of the logos. This is as close as it gets to a miracle in twenty-first-century identity design. What’s great is that, underneath a decade of bevels was a pretty decent, fun logo with a hint of both Jetsons and Bowl-a-Rama, which is more than can be said for many logos. The new logo may not be the epitome of logo design, but it sure is perfect for its context and as an evolution of its web legacy. It’s too bad about all the rest of the AOL flotsam and jetsam that destroys the MapQuest page; no matter what improvements have been or not been made to the map… one minute spent there is one minute more than necessary.
Thanks to Mark Husson for the tip.
DATE: Sep.07.2008
POSTED BY: ArminCATEGORY: Transportation COMMENTS:
TAGS:
![\"MapQuest](\"http://www.underconsideration.com/brandnew/archives/mapquest_logo.gif\"){kind=logo}
\n\nBefore Google Maps became the de facto on-line mapping destination, 
Books about logo design, the designers that create them and the meaning of branding.
