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This is a very old entry — images are small, formatting is off.


Memorial. Period.

Reviewed Sep. 11, 2009 by Armin

Industry / Non-Profit Tags /

9/11 Memorial, Before and After

Originally, in 2006, it was called the World Trade Center Memorial Foundation, then in 2007 it evolved into the lengthier National September 11 Memorial & Museum at the World Trade Center. Now, eight years after the events of 2001, the name has changed to the simpler and more colloquial 9/11 Memorial. And the museum will be known as the 9/11 Memorial Museum, while National September 11 Memorial & Museum at the World Trade Center remains as the legal name of the non-profit organization. Coinciding with the opening of the 9/11 Memorial Preview Site — a space devoted to showcasing the plans and progress of the memorial and museum, as well as serving to collect stories and artifacts for future preservation — comes the release of a new identity in the long road of this venture in preparation for its opening in 2011. The identity has been designed by Landor in New York.

9/11 Memorial

In an effort to make the memorial distinctive and accessible to the general public, the name was shortened to “9/11 Memorial.” With the name change came the need to create a new visual identity that reinforced the spirit of rebuilding. The new visual icon is built upon two pillars of strength and solidarity. The simplistic use of the date, 9/11, with the ‘11’ standing alone in a subdued blue against the black ‘9’ and ‘Memoria’, the icon allows the gravity and authenticity of the events that occurred on 9/11 to speak for themselves.
Landor Press Release

9/11 Memorial

9/11 Memorial

Concept applications of the identity.

This is not an easy identity job, because you want to acknowledge the missing buildings without making it feel too much of a miserable reminder. The previous logo, which we covered back in 2007, achieved that through the soft depiction of the buildings’ footprints. This one, as a more public-facing identity achieves a good balance between simplicity and something that works to brand a public environment. The execution — set in Hoefler & Frere-Jones’ Verlag — is simple and bold, without much visual fanfare other then the two bright blue ones standing in for the towers. It’s not a revolutionary idea but it perfectly serves the purpose here. And it serves for a solid structure for the rest of the applications. Additional coverage, with video, at NY1.

9/11 Memorial

9/11 Memorial

Images from the 9/11 Memorial Preview Site.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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