Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


MOCA Reverts to the 1980s

Reviewed May. 21, 2010 by Armin

Industry / Tags /

MOCA Logo, Redux

They say that trends take thirty years to come around, so if you are scared of what the 1980s looked like, get ready to relive it all once again or for the very first time, depending on when your parents did it. One of the first signs — at least in the field of identity design — of the Eightiespocalypse is the resurrection of the original logo for the Los Angeles Museum of Contemporary Art, designed by Chermayeff & Geismar. Alissa Walker at Fast Company reports further, including the elusive comment from the Chermayeff & Geismar headquarters that they are not “at liberty to discuss the rebranding,” a tasty tidbit considering the other ambiguous note that the logo is a “work-in-progress that may undergo additional alterations.” C’mon Cavaricci, we are rooting for you next!

Thanks to Yotam Hadar for the tip.



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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