Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Motter Fuc…

Motter Fuc…

Linked Jul. 2, 2014 by Armin

Visit Link

Mind blown: Motter Tektura — a wonky typeface by any measure — shaped the 1980s by being the logo for Reebok, Apple, and Trapper Keeper. Designed by Othmar Motter in 1975. Visit link

Comments


Share ›

Spotted Around the web

New Logo for RCBC

New Logo for RCBC
 
Spotted Jul. 19, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010