Opinions on corporate and brand identity work.

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Motter Fuc…

Motter Fuc…

Linked Jul. 2, 2014 by Armin

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Mind blown: Motter Tektura — a wonky typeface by any measure — shaped the 1980s by being the logo for Reebok, Apple, and Trapper Keeper. Designed by Othmar Motter in 1975. Link


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