Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


National Weather Association

Noted Jan. 19, 2012 by Armin

Industry / Non-Profit Tags /

National Weather Association Logo, Before and After

Established in 1975, the National Weather Association is a “member-led, all inclusive, non-profit, professional association supporting and promoting excellence in operational meteorology and related activities.” From the press release: “The National Weather Association logo represents some of the most common meteorological conditions throughout the world, from sunny and dry to cloudy and rainy. The element of severity, centrally shown as a bolt of lightning, symbolizes the continued need to give greater attention to high impact weather and how it affects our planet.” The new logo was designed by Nesnadny + Schwartz. How cute and helpless was that old logo?

Thanks to Nick Piesco for the tip.



Share ›

Spotted Around the web

New Logo for Intertek

New Logo for Intertek
Spotted Apr. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
Posted May. 19, 2011


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List