New (Again) Logo for Panic done In-house

Panic Squared

New (Again) Logo for Panic done In-house



Noted October 4, 201310.04.13 by Armin

filed under Technology and tagged with , ,


(Est. 1998) “Panic is an Oregon-based American software company that specializes in shareware applications for Mac OS X. It was founded by Steven Frank and Cabel Sasser. Their flagship program is Transmit, an FTP client, first released in 1998.” (Source: Wikipedia)

Note: Back in July we posted what appeared to be the new logo for Panic but as we had apparently quoted, it was one idea they were testing. This is now the official redesign.

design by

In-house (Cabel Sasser and Neven Mrgan)

related links


The 1990s half-tone dots of our old logo had gotten old, literally and mentally. It was a huge struggle to decide what elements to keep and what to change, how to feel fresh but not totally removed from our past. We picked the italicized P — literally forward-leaning — and the friendly bloopy circle, and we refined them. Going edge-to-edge on the P was controversial but allowed us make the logo two-tone and gave us a cool faux-3D depth.

I could spin a yarn about how new logo really represents our apps themselves — a sharp, accurate core of precise engineering wrapped in friendly, warm creativity — but I'd totally be making that up.

Provided text by Cabel Sasser


I really like this new direction as it now has an interesting contrast for the bulbous flower shape in the hard-angled "P". Before it was all soft and pretty and now there is a good, techie edge to it.

New (Again) Logo for Panic done In-house
Logo detail in single color and with type.
New (Again) Logo for Panic done In-house
Color variations.


On Execution



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