Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New (Again) Logo for Panic done In-house



Noted Oct. 4, 2013 by Armin

Industry / Technology Tags /


(Est. 1998) “Panic is an Oregon-based American software company that specializes in shareware applications for Mac OS X. It was founded by Steven Frank and Cabel Sasser. Their flagship program is Transmit, an FTP client, first released in 1998.” (Source: Wikipedia)

Note: Back in July we posted what appeared to be the new logo for Panic but as we had apparently quoted, it was one idea they were testing. This is now the official redesign.

Design by

In-house (Cabel Sasser and Neven Mrgan)

Related links


Relevant quote
The 1990s half-tone dots of our old logo had gotten old, literally and mentally. It was a huge struggle to decide what elements to keep and what to change, how to feel fresh but not totally removed from our past. We picked the italicized P — literally forward-leaning — and the friendly bloopy circle, and we refined them. Going edge-to-edge on the P was controversial but allowed us make the logo two-tone and gave us a cool faux-3D depth.

I could spin a yarn about how new logo really represents our apps themselves — a sharp, accurate core of precise engineering wrapped in friendly, warm creativity — but I'd totally be making that up.

Provided text by Cabel Sasser

Images (opinion after)
New (Again) Logo for Panic done In-house
Logo detail in single color and with type.
New (Again) Logo for Panic done In-house
Color variations.

I really like this new direction as it now has an interesting contrast for the bulbous flower shape in the hard-angled "P". Before it was all soft and pretty and now there is a good, techie edge to it.

Your opinion…

On Execution



Share ›

Spotted Around the web

New Logo for Live Nation

New Logo for Live Nation
Spotted Apr. 26, 2017

New Logo for Intertek

New Logo for Intertek
Spotted Apr. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
Posted May. 19, 2011


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List