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New Logo for Centrelink



Noted Nov. 22, 2013 by Armin

Industry / Government Tags /


(Est. 1997) “Centrelink is an Australian Government program that is managed under the Department of Human Services. Centrelink delivers payments and services for retirees, the unemployed, families, carers, parents, people with disabilities, Indigenous Australians, and people from culturally and linguistically diverse backgrounds, and provides services at times of major change.”

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Related links

Couriermail.com article
Daily Telegraph article
(Both links focus on the $4.6 million-cost of implementing the new logo).

Images (opinion after)
New Logo for Centrelink
Logo detail.
New Logo for Centrelink
Annual Report.
New Logo for Centrelink
A guide to Australian Government payments.

I don't know if the logo is worth $4.6 million. (Actually, I do: it's not). But at least a good hundred thousand were worth to get rid of the previous, atrocious logo. The new logo is far from original or even that interesting, but it's a decent, contemporary-ish logo.

Thanks to Michael McMahon for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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