New Logo for Centrelink

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New Logo for Centrelink



Noted November 22, 201311.22.13 by Armin

filed under Government and tagged with , , , ,


(Est. 1997) “Centrelink is an Australian Government program that is managed under the Department of Human Services. Centrelink delivers payments and services for retirees, the unemployed, families, carers, parents, people with disabilities, Indigenous Australians, and people from culturally and linguistically diverse backgrounds, and provides services at times of major change.”

design by


related links article
Daily Telegraph article
(Both links focus on the $4.6 million-cost of implementing the new logo).


I don't know if the logo is worth $4.6 million. (Actually, I do: it's not). But at least a good hundred thousand were worth to get rid of the previous, atrocious logo. The new logo is far from original or even that interesting, but it's a decent, contemporary-ish logo.

New Logo for Centrelink
Logo detail.
New Logo for Centrelink
Annual Report.
New Logo for Centrelink
A guide to Australian Government payments.

Thanks to Michael McMahon for the tip.



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