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New Identity for Sonos by Bruce Mau Design

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Noted Jan. 22, 2015 by Armin

Industry / Consumer products Tags /

About

“Founded in 2002, Sonos is the leading manufacturer of wireless music systems. The Sonos Wireless HiFi System lets you stream all the music on earth wirelessly in every room of your home with control from your Android smartphone, iPhone, or iPad. In addition to playing your personal digital music collection, Sonos gives you access to millions of songs and thousands of radio stations by partnering with AUPEO, Deezer, iheartradio, JUKE, Last.fm, MOG, Napster, Pandora, Rdio, Rhapsody, SiriusXM Internet Radio, Slacker Radio, Spotify, Stitcher SmartRadio™, TuneIn, Wolfgang’s Vault, and more. The award-winning Sonos Wireless HiFi System is available at more than ten thousand retailers in over 65 countries worldwide; or direct from Sonos at www.sonos.com. Sonos, Inc. is a privately-held company, headquartered in Santa Barbara, California with offices in Cambridge, Massachusetts, Hilversum, Netherlands, Shenzen, China, and Penang, Malaysia.”

Design by

Bruce Mau Design (Toronto)

Related links

Bruce Mau Design project page

Relevant quote
Together with Sonos, we assessed our initial visual identity and determined that we needed to push harder to signal Sonos' leadership, relevance, and dedication to the music experience.

This new iteration of the Sonos visual identity advances the idea of the modern music experience – not singular or monolithic but a rich diversity of expressions. Performance imagery from Sonos Studio, new product photography and the introduction of three big graphic tools that can be mixed and remixed, deliver a creative and variable language while still providing the stability of a recognizable system.

Bruce Mau Design project page

Images (opinion after)
New Identity for Sonos by Bruce Mau Design
Cards of some kind.
New Identity for Sonos by Bruce Mau Design
Pattern.
New Identity for Sonos by Bruce Mau Design
Posters.
New Identity for Sonos by Bruce Mau Design
Tradeshow booth.
New Identity for Sonos by Bruce Mau Design
New York subway wrap
New Identity for Sonos by Bruce Mau Design
New Identity for Sonos by Bruce Mau Design
Pop-up booth.
Video of the pop-up booth above.
Opinion

While the logo remains the same as it was in 2011, when Bruce Mau Design redesigned it, the identity around it has been, in their own words, remixed. It's hard to judge without a before but there is no doubt this is a party, regardless of existing or past appearances. And since this is about sound, it's appropriate. At times it gets a little scattered in rave-like directions but I like how they exploit the palindrome structure of the name to create patterns and a continuous strips of SONOSONOSONOS…

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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