Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo and Identity for BBH by Zeichen & Wunder



Noted May. 21, 2014 by Armin

Industry / Corporate Tags /


Becker Büttner Held is a leading provider of legal advisory services for energy and infrastructure companies and their customers, with a special focus on the municipal economy. BBH advises approximately 450 public utilities (Stadtwerke), all types of energy compa-nies, hospitals, homes for the elderly and nursing homes as well as industrial enterprises, investment companies, etc. With important publications as well as numerous landmark decisions and a path-breaking approach, BBH has succeeded in making a significant contribution to the development of the energy sector.” BBH counts with 34 partners, 500 staff with offices in Berlin, Munich, Cologne, Hamburg, Stuttgart, Brussels.

Design by

Zeichen & Wunder (Munich, Germany)

Related links

Zeichen & Wunder project page

Relevant quote
The new logo was developed from a calligraphic design, the B, B, and H represents the three initials with a continuous line. The writing works through his individual typographic design very personal, sympathetic and connecting. The logo is an individual and modern characters with a catchy styles and have a clear, confident color. In addition, we have redesigned the firm brochure and designed and all accompanying communication materials, the online presence and brand and design manual.

Zeichen & Wunder project page (Google Translated)

Images (opinion after)
New Logo and Identity for BBH by Zeichen & Wunder
Logo detail.
New Logo and Identity for BBH by Zeichen & Wunder
Business card.
New Logo and Identity for BBH by Zeichen & Wunder
Stationery and other materials.
New Logo and Identity for BBH by Zeichen & Wunder
Brochure cover detail.
New Logo and Identity for BBH by Zeichen & Wunder

I love this so much. The rhythm of the bbh monogram is perfect. The thickness, the hard corners, the starting and ending swashes, it's all just perfectly done. I'll even more lenient on the Gill Sans-ish (might be P22 UnderGround) spelling of the name. In application, it's everything it needs to be and nothing more … well, perhaps, not the metal bbh sculpture — that was a little much.

Thanks to Corporate Identity Portal for the tip.

Your opinion…

On Logo


On Application



Share ›

Spotted Around the web

New Logo for Saga Holidays

New Logo for Saga Holidays
Spotted Jul. 26, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List