(Est. 1996) “Copenhagen Pride is a non-profit organisation run by volunteers. [It] is both the largest LGBTQ celebration and the biggest diversity festival in Denmark with uncompromisable values such as inclusion, tolerance and equality in the very heart of everything we do. Copenhagen Pride wishes to establish itself as the most influential Pride festival in Europe and we have a clear and strong internationalisation strategy to support this vision. As an organisation Copenhagen Pride strives to be the single most important LGBTQ organisation in Denmark and we are a strong and outspoken political organisation who works broadly and cooperates closely with relevant partners in order to achieve results on behalf of LGBTQ people in Denmark. At the same time we want to further strengthen and develop our position as a renowned and familiar culture- and diversity festival with LGBTQ in constant focus.”
Poulsen Projects (New York)
The new identity elements consists of a new confident word-mark with a little heart that can be used by itself for iconic effect, and a deconstructed rainbow flag, repurposed to create a grid based system that partitions posters, flyers, banners etc., into floods of color to use for messaging. A simple yet dynamic system that is easy to work with and the resulting iconic posters and banners perfectly matches existing rainbow flags and merchandise embracing the true spirit of the pride Parade, in a Copenhagen way.
The old logo felt more appropriate to an EDM concert than an LGBTQ celebration or cause; the human figures maybe, sort of hinted at diversity but the wordmark was full on rave. The new logo uses the unmistakeable rainbow flag in an effective way to color a simple wordmark punctuated by a small red heart but it's the identity that makes the best use of the flag by turning it into a flexible system of bars that can expand and contract to highlight information and add dynamism to the layouts. It's so simple and recognizably LGBTQ that it's surprising no one has done it before. My only gripe would be the secondary typography, that makes the messages look like they defaulted to a system font… even something free from Google fonts that paired more interestingly with the wordmark would make this feel more cohesive. Overall, a simple and recognizable system that, granted, could be applied to any given LGTBQ organization regardless of whether they were in Copenhagen or not.