Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for CouponCabin by gravitytank
 

before

after

Noted Nov. 21, 2013 by Armin

Industry / Web Service Tags /

About

(Est. 2003) “CouponCabin offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. Users who report an invalid code receive a Restaurant.com gift certificate. With more than 10 years of providing customers with the best online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, CouponCabin.com is the ultimate one-stop-shop for coupons of every variety. Shoppers have saved more than $1 billion since CouponCabin’s foundation in 2003, and the average user saves about $20 per transaction.”

Design by

gravitytank (Chicago, IL)

Related links

Press Release

Relevant quote
CouponCabin recently celebrated its 10-year anniversary with a complete rebrand and website overhaul. In collaboration with gravitytank, CouponCabin set out to update its design language to reflect the sophisticated, energetic and bold sensibilities of its savvy shoppers. The process included distilling the original cartoon logomark to a minimal cabin icon, ditching the wood-panelling, introducing a streamlined icon set and generating a palette of vibrant colors to energize the website and create a more engaging user experience.

Provided Text

Images (opinion after)
New Logo and Identity for CouponCabin by gravitytank abcde123abb111
Logo detail.
New Logo and Identity for CouponCabin by gravitytank
Logo alternates.
New Logo and Identity for CouponCabin by gravitytank
Badge alternates.
New Logo and Identity for CouponCabin by gravitytank
Collateral.
New Logo and Identity for CouponCabin by gravitytank
Icon library.
New Logo and Identity for CouponCabin by gravitytank
Home: before and after.
New Logo and Identity for CouponCabin by gravitytank
Mobile.
New Logo and Identity for CouponCabin by gravitytank
Store: before and after.
New Logo and Identity for CouponCabin by gravitytank
Tablet.
Opinion

Not a huge fan of the logo but you can't really argue against a well formed set of identity materials that is consistent and clearer than the previous.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Azimo

New Logo for Azimo
 
Spotted Sep. 18, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017