(Est. 2003) “CouponCabin offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. Users who report an invalid code receive a Restaurant.com gift certificate. With more than 10 years of providing customers with the best online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, CouponCabin.com is the ultimate one-stop-shop for coupons of every variety. Shoppers have saved more than $1 billion since CouponCabin’s foundation in 2003, and the average user saves about $20 per transaction.”
gravitytank (Chicago, IL)
CouponCabin recently celebrated its 10-year anniversary with a complete rebrand and website overhaul. In collaboration with gravitytank, CouponCabin set out to update its design language to reflect the sophisticated, energetic and bold sensibilities of its savvy shoppers. The process included distilling the original cartoon logomark to a minimal cabin icon, ditching the wood-panelling, introducing a streamlined icon set and generating a palette of vibrant colors to energize the website and create a more engaging user experience.
Images (opinion after)
Not a huge fan of the logo but you can't really argue against a well formed set of identity materials that is consistent and clearer than the previous.