Reviewed

New logo and identity for Dow Jones by STUDIO NEWWORK

One in a Million

New logo and identity for Dow Jones by STUDIO NEWWORK
 

before

after

Reviewed July 10, 201307.10.13 by Armin

filed under Corporate and tagged with , , , ,

Established in 1882, Dow Jones & Company — owned by News Corp since 2007 — is a “global provider of news and business information, delivering content to consumers and organizations.” Best known for its flagship publication, The Wall Street Journal, and its news-gathering operations with 2,000 journalists in more than 50 countries Dow Jones also provides business and financial news sources, news and insight for investment and trading professionals, and data solutions for risk management and corporate governance. In the beginning of April Dow Jones introduced a new logo designed by New York, NY-based STUDIO NEWWORK.

New logo and identity for Dow Jones by STUDIO NEWWORK
Logo detail.
We developed a clean and modern identity, with a bold sans serif typeface to keep the company distinctive and to begin a new chapter of Dow Jones with a fresh look. Swoosh is integrated into ONE, at the same time it highlights ONE. It refers to the fact Dow Jones is the number one publisher in the world. […] We have developed a monogram based on the logotype in the need of flexible logo usages such as employee ID cards, application/social network icons and new products & services logos. The logo colors are black with energetic blue, which are very robust in order to convey the vitality and energy of editors, journalists and all workers of Dow Jones.

STUDIO NEWWORK case study

New logo and identity for Dow Jones by STUDIO NEWWORK
Monogram version.
New logo and identity for Dow Jones by STUDIO NEWWORK
Logo structure.
New logo and identity for Dow Jones by STUDIO NEWWORK
Highlighting the word “ONE” in the name and putting it to use in sentences.
New logo and identity for Dow Jones by STUDIO NEWWORK
Stationery (prototype/concept).
New logo and identity for Dow Jones by STUDIO NEWWORK
Business card (prototype/concept).
New logo and identity for Dow Jones by STUDIO NEWWORK
Internal newsletter (prototype/concept).

Despite the Verizon-esque swoosh, the old logo wasn’t too bad. It had decent typography, was well kerned, and the swoosh made it look news-y. The new logo maintains the weakest element of the old logo and amazingly turns it into the strongest element of the new one. The swoosh has been embedded inside the letters that spell “ONE” and it’s perfectly aligned and structured to start with the angle of the “J” and end in the top bar of the “E”. It just works so well and so subtly. The wordmark is also a nice improvement with more gentle spacing, lighter weight, and no more italics than mash into each other. The verbal concept of using the swooshed “ONE” in sentences provides a simple mechanism to establish a brand language. In application — which all remains in the concept stage for now — everything looks nicely structured and laid out. Overall, it looks elegant and corporate as mofo. It doesn’t attempt to be cool or edgy and it’s all the better for it.

Poll

On Logo

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On ONE Usage

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On Application

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