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New Logo and Identity for Duke University Press by Corey McPherson Nash
 

before

after

Noted Jan. 20, 2017 by Armin

Industry / Publishing Tags /

About

(Est. 1921) “Duke University Press, internationally recognized as a prominent publisher of books and journals, publishes approximately 120 books annually and over 45 journals, as well as offering five electronic collections. The Press publishes primarily in the humanities and social sciences and is known as a publisher willing to take chances with nontraditional and interdisciplinary publications. The Press seeks to pursue its objectives with vision and integrity and a commitment to the highest standards of both critical scholarly review and professional publishing judgment.”

Design by

Corey McPherson Nash (Watertown, MA)

Related links

Duke University Press blog post

Relevant quote
The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The stacked boxes and bold type of this new system are an evolution of our previous logo.

Duke University Press blog post

Images (opinion after)
New Logo and Identity for Duke University Press by Corey McPherson Nash
Main logo.
New Logo and Identity for Duke University Press by Corey McPherson Nash
Logo variations.
New Logo and Identity for Duke University Press by Corey McPherson Nash
Stationery.
New Logo and Identity for Duke University Press by Corey McPherson Nash
Guidelines.
New Logo and Identity for Duke University Press by Corey McPherson Nash
Various materials.
New Logo and Identity for Duke University Press by Corey McPherson Nash
Catalog.
Opinion

The old logo was sort of okay; the good was that it had decent type choices but the bad came in that extremely letterspaced "DUKE" that was super oddly framed with high ceilings and tight walls. The new logo has much more pleasant spacing all around, still with nicely decent typography, and now with a much better hierarchy in the name, bringing "University Press" closer in importance to the name of the institution whereas before the logo was shouting DUKE! and whispering university pr e s   s. The logo variations are entertaining but nothing where you go, "wow, what a necessary solution for a university press". I mean, good for them, and the various materials photo shows that it works well, but those applications could easily just have the main logo and they would work just as well. Overall, a decent improvement.

Your opinion…

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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