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New Logo and Identity for Fayeteville by BLKBOXLABS
 

before

after

Noted Apr. 7, 2017 by Armin

Industry / Destinations Tags /

About

Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. We are responsible for marketing the city to visitors and achieving a positive economic impact through tourism. We are the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees the visitors bureau and its store, as well as the Fayetteville Town Center and the historic Clinton House Museum.”

Design by

BLKBOXLABS (Fayetteville, AR)

Related links

Fayeteville Flyer story

Images (opinion after)
New Logo and Identity for Fayeteville by BLKBOXLABS
Logo.
New Logo and Identity for Fayeteville by BLKBOXLABS
Stacked version.
New Logo and Identity for Fayeteville by BLKBOXLABS
Shorthand.
New Logo and Identity for Fayeteville by BLKBOXLABS
Posters. (Image via Fayeteville Flyer)
New Logo and Identity for Fayeteville by BLKBOXLABS
Stationery. (Image via Fayeteville Flyer)
New Logo and Identity for Fayeteville by BLKBOXLABS
USB. (Image via Fayeteville Flyer)
New Logo and Identity for Fayeteville by BLKBOXLABS
Macaroon gift. (Image via Fayeteville Flyer)
Opinion

The old logo would have been perfect for Spaghettiville but, alas, that place does not exist and even if it did, the old logo would not have been good enough. The new logo… is adventurous at best, with a knock-off vibe combination of British Columbia with an unlicensed copy of Ed Interlock. It’s better than before, but that didn’t take much effort and this new logo, while attractive at a glance, is very awkward. Those “T”s! The shorthand version… I get it, it fits in the shape of the state but “Exp”? “Fay”? No. But maybe the locals do call it “Fay”? Maybe, in which case, they should stop, because names that end in -ville are awesome. Like Spaghettiville. Applications are sort of nice. Overall, if this identity did anything, it was to nudge me to Google Fayeteville for a good 10 minutes; looks like a great place, so… mission accomplished, I guess, and joke’s on me.

Thanks to Thom for the tip.

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On Shorthand Logo


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Comments


Logo Before & After
Sample Application

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