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New Logo and Identity for Grossmünster by Moving Brands
 

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Noted Apr. 25, 2016 by Armin

Industry / Religion Tags /

About

“The Grossmünster (“great minster”) is a Romanesque-style Protestant church in Zurich, Switzerland. It is one of the four major churches in the city (the others being the Fraumünster, Predigerkirche and St. Peterskirche). Its congregation forms part of the Evangelical Reformed Church of the Canton of Zürich. The core of the present building near the banks of the Limmat was constructed on the site of a Carolingian church, which was, according to legend, originally commissioned by Charlemagne. Construction of the present structure commenced around 1100 and it was inaugurated around 1220.” (Wikipedia)

Design by

Moving Brands

Related links

Moving Brands project page

Relevant quote
The symbol represents the unmistakable outline of the church, while the wordmark represents the vibrant civic life that the church attracts. The colour palette is influenced by the world famous stained-glass windows. The typeface and typographic style (GT Sectra, by Swiss foundry Grilli Type) are suggested by the typography used in the Zurich bible. The flexible illustration system maintains a strong connection to Grossmünster’s inimitable architecture, and can flex from elegant (for example for religious communications) to expressive (where the lively colour reflects, for example, the church filled with people and music).

Moving Brands project page

Images (opinion after)
New Logo and Identity for Grossmünster by Moving Brands
Principles of the identity.
New Logo and Identity for Grossmünster by Moving Brands
Logo detail.
New Logo and Identity for Grossmünster by Moving Brands
Icon detail.
New Logo and Identity for Grossmünster by Moving Brands
Identity elements.
New Logo and Identity for Grossmünster by Moving Brands
Illustration.
New Logo and Identity for Grossmünster by Moving Brands
Business cards.
New Logo and Identity for Grossmünster by Moving Brands
Service sheets.
New Logo and Identity for Grossmünster by Moving Brands
Posters.
New Logo and Identity for Grossmünster by Moving Brands
Coloring book.
Opinion

The old logo was cute in a naive way with the sketched building; it wasn't bad but it wasn't good either. The new one is much more purposefully a logo. The depiction of the building remains but in a much more subtle — yet contradictorily more evident — role as the "U" (with umlauts and all!) in the name, which happens to have a very favorable 12 letters. The logo makes for a great unit and works very well in application, squarely placed in the corners. The additional, detailed illustration is a cool graphic bonus, although I wonder if a thinner line stroke would have conveyed a more elegant and classic feel. The use of GT Sectra is strong and a good pairing with the sans serif logo. Overall, the logo and identity strike a good balance of making the church feel like a public, well-kept space while avoiding looking full-on like a museum for regular, local patrons.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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