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New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv

New

About

“With four communication platforms including television, radio, print and Internet, Grupo Imagen is a leader in its sector in Mexico. Present in radio, television, print media and the Internet, Grupo Imagen Multimedia is always kept near his audience to respond to their information and entertainment needs. In all cases, the contents are premised on freedom of expression, pluralism, objectivity and adherence to ethical values. Thus, Grupo Imagen Multimedia contributes to public opinion, encourage citizen participation, serve as a sounding board between society and the authorities, in short, to build a better country.” A couple of un-noted highlights: Grupo Imagen owns Excelsior, one of the oldest newspapers in Mexico; later this month it will launch a free-to-air TV channel that will serve as the first major competition for TV giants Televisa and TV Azteca; and they own a football team, Club Querétaro.

Design by

Chermayeff & Geismar & Haviv (New York, NY)

Related links

Chermayeff & Geismar & Haviv project page

Relevant quote
Highlighting the company’s central theme of inclusion and diversity, the new symbol brings together two fundamentally different geometric shapes to create a letterform.

Chermayeff & Geismar & Haviv project page

Images (opinion after)
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Old, independent logos before there was a corporate brand.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Logo.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Sub-brands.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Sample guidelines.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Radio and TV personalities.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Microphone render. (Yeah!)
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Soccer interview with less cool microphone.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
News van.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Backdrop.
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Logo on exterior and interior.
Opinion

I have a feeling that the extreme simplicity of this will anger some of you mostly with the thought, "Hey, I can put a circle on top of a square, call it an 'i', and charge tens of thousands of dollars." You might be right about the first and second part, not quite about the third one, and, most importantly, there is a good chance you (or I) would never get such a simple logo approved. In an age when logos — especially media and TV logos — are meant to do summersaults and post Tweets on their own, it's disconcerting to see something with such simplicity. It's a ballsy move from Imagen to go with something like this, so old school. I wouldn't call it brilliant but I find the logo quite fascinating and outstanding in that 60 years after the industry has been doing logos this hasn't been done before. Or, if it has, maybe not at this scale or level. Or, if it has, then I haven't seen it. It's a strong logo and it has a tiny visual puzzle for people to solve. The Gotham wordmark is fine but certainly nothing to cheer about. I wish the applications were more than slap-the-logo-on-stuff and that it explored what an old-school-meets-new-school visual language of squares and circles could be to complement the logo.

Your opinion…

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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