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New Logo and Identity for International Floorball Federation by Dynamo
 

before

after

Noted May. 15, 2017 by Armin

Industry / Sports Tags /

About

(Est. 1986) “International Floorball Federation (IFF) is the head organisation of world Floorball (innebandy, salibandy, unihockey). IFF is the head organisation of world floorball. Floorball is a fast growing sport played indoors with a plastic ball and sticks. In each team there are five field players and a goalkeeper. The goalkeeper has no stick. The International Floorball Federation, IFF, was founded by Sweden, Finland and Switzerland 1986. IFF is recognized by the IOC and has over 60 Member Associations (as of June 2016).”

Design by

Dynamo (Czech Republic, Prague)

Related links

IFF press release
Dynamo project page

Relevant quote
We have designed the IFF logo as a radical facelift to the previous one. We knew we had to strip it down to the basics while underscoring the obvious dynamics of the game of floorball. We achieved this with the lean and slightly skewed typography placed off the center of the ball (the Earth). The dominant color is the signature turqouise that is used for floorball surfaces. Combined with dark blue it commands a nice contrast and fresh sporting look.

Dynamo project page

Images (opinion after)
Logo evolution.
New Logo and Identity for International Floorball Federation by Dynamo
Logo.
New Logo and Identity for International Floorball Federation by Dynamo
Logo with wordmark.
New Logo and Identity for International Floorball Federation by Dynamo
Various materials.
New Logo and Identity for International Floorball Federation by Dynamo
Arena signs.
New Logo and Identity for International Floorball Federation by Dynamo
Referee t-shirt.
New Logo and Identity for International Floorball Federation by Dynamo
World Championships logo.
New Logo and Identity for International Floorball Federation by Dynamo
World Championships ad.
New Logo and Identity for International Floorball Federation by Dynamo
World Championships arena sign.
Opinion

If the old logo had been more literal, with its shaded globe map for “international” and ball and stick, it would have had its own ISBN number. Not only did it lack imagination, it was executed terribly. The new logo is a simple abstraction of the sport’s ball with the acronym somewhat cleverly integrated into its holes. The main semantic issue, by visually being iFF, is that reads like the iPhone of sports organizations, but it makes for a nice acronym. The long wordmark is long and they’ve done the best job possible with it, trying to make it take the least amount of space possible and pair decently with the acronym. The render applications are straight and simple, nothing too exciting but decent enough. The World Championships stuff is a nice extension of the brand. Overall, this now looks like a legit, IOC-belonging organization instead of a local neighborhood kids’ league.

Your opinion…

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On Application


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On World Championships Stuff


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Comments


Logo Before & After
World Championships

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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