Launched earlier this year, My Companion — produced by Brijlaxmi Paper Products which in turn is owned by conglomerate Shrachi Group — is a new range of notebooks in India for its more than 100 million students from elementary schools to college. Asked to design a few covers for the notebooks, Gurgaon, India-based NH1 Design convinced the client to reconsider its complete identity.
This project is a little older than we usually cover but we rarely review work from India so I thought it would still be relevant. The logo has both its good moments and bad moments. The “C” icon is smart and nicely executed with a modest flexible system to it — particularly good is the iteration directly below with the open book. The typography leaves a lot to be desired but it’s not completely reproachable. It does its job of communicating to a mass market that the notebooks are both personable and serious.
The system for the notebooks has a very polished look that stands out as more professional than the explosion of colors from other notebook brands. It’s disarmingly simple in just having a thick white border all around with a giant image covering the rest. Better typography — IMHO unicase FTL (For the Loss) — could have elevated the identity up a few notches but, again, the result does its job more than adequately.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.