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New Logo and Identity for My Companion by NH1 Design

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Reviewed Dec. 17, 2013 by Armin

Industry / Consumer products Tags /

Launched earlier this year, My Companion — produced by Brijlaxmi Paper Products which in turn is owned by conglomerate Shrachi Group — is a new range of notebooks in India for its more than 100 million students from elementary schools to college. Asked to design a few covers for the notebooks, Gurgaon, India-based NH1 Design convinced the client to reconsider its complete identity.

Identity explanation. Video is not as polished as we are used to but it definitely covers a lot of good information.
New Logo and Identity for My Companion by NH1 Design
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This project is a little older than we usually cover but we rarely review work from India so I thought it would still be relevant. The logo has both its good moments and bad moments. The “C” icon is smart and nicely executed with a modest flexible system to it — particularly good is the iteration directly below with the open book. The typography leaves a lot to be desired but it’s not completely reproachable. It does its job of communicating to a mass market that the notebooks are both personable and serious.

New Logo and Identity for My Companion by NH1 Design
Tote.
New Logo and Identity for My Companion by NH1 Design
New Logo and Identity for My Companion by NH1 Design
New Logo and Identity for My Companion by NH1 Design
Range of notebooks.
New Logo and Identity for My Companion by NH1 Design
New Logo and Identity for My Companion by NH1 Design
Comparison with other notebook brands.

The system for the notebooks has a very polished look that stands out as more professional than the explosion of colors from other notebook brands. It’s disarmingly simple in just having a thick white border all around with a giant image covering the rest. Better typography — IMHO unicase FTL (For the Loss) — could have elevated the identity up a few notches but, again, the result does its job more than adequately.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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