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New Logo and Identity for Signature Golf UK by SMR Creative
 

before

after

Noted Oct. 23, 2014 by Armin

Industry / Lifestyle Tags /

About

Signature Golf UK was established in 2013 comprising a team with many years experience in the world of golf and hospitality. During the past year we have established an unparalleled network of associates who play an important role in allowing us to deliver the ultimate in a unique golfing experience.”

Design by

SMR Creative (Southport, UK)

Related links

Lee Weaver project page

Relevant quote
Iconographic logo marque, designed as primary ident in Signature Golf rebrand, using the silhouette of a fountain pen, classically linked with tradition and luxury, with the negative space carving the shape of a golf ball on a tee.

Lee Weaver project page

Images (opinion after)
New Logo and Identity for Signature Golf UK by SMR Creative
Icon detail.
New Logo and Identity for Signature Golf UK by SMR Creative
Business card.
New Logo and Identity for Signature Golf UK by SMR Creative
Car wrap.
New Logo and Identity for Signature Golf UK by SMR Creative
New Logo and Identity for Signature Golf UK by SMR Creative
Brochure.
Opinion

Another relatively unknown UK company for today: Signature Golf. Typically not the kind of brand/product/service/company we cover but that icon deserves to be, well, noted. It's rare these days to find logos that are visual plays on the name and here the icon and the name play off each other perfectly. The icon is clever and easy to red while the gold color adds the luxurious element. Even the "si" ligature works in this context, as if the arch was tracking the swing of the ball. The script type and applications are par for the course. (Sorry, I had to).

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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