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New Logo and Identity for Telgo by BR/BAUEN
 

before

after

Noted Dec. 19, 2014 by Armin

Industry / Telecom Tags /

About

Telgo is a telecommunications company based in Anapolis, Brazil, offering broadband internet, dedicated circuit, and fiber cable services in seven other cities the state of Goias in Brazil, including Goiania, the district’s capital city.

Design by

BR/BAUEN (Goiás, Brazil)

Related links

BR/BAUEN project page

Relevant quote
Freedom was a key attribute in several interviews with customers and employees, and for Telgo it means open communication, development, expansion and inspiration and literally world wide connections. Proximity is in their DNA due to the way they handle their customer relations, where they don’t consider clients a mere number in a spreadsheet. Even during and after their growth, it has and always will be one of the pillars of the company, staying close to people, being familiar and easily accessible and simple. Technique, in a constant professional upgrade, this attribute means being prepared to offer better solutions and quality service; These adjectives needed to be clear to their customers.

With a clear DNA and the proposals of an organized brand, we were able materialize all those atributes and intentions with the design all the brand needs, thereby achieving all the objectives and sought answers, creating a discourse and identity aligned with the brand strategy. A brand that inspires Freedom, that approaches you and that makes you closer, with quality and technique. Telgo, close to you, and you are close to everything.

BR/BAUEN project page

Images (opinion after)
Branding process video. Lots of meeting footage through the 1:45 mark. It starts to get into the identity at the 2:30 mark.
New Logo and Identity for Telgo by BR/BAUEN
Color variations.
New Logo and Identity for Telgo by BR/BAUEN
Typography.
New Logo and Identity for Telgo by BR/BAUEN
New Logo and Identity for Telgo by BR/BAUEN
Ribbons.
New Logo and Identity for Telgo by BR/BAUEN
Various materials.
New Logo and Identity for Telgo by BR/BAUEN
Stationery.
New Logo and Identity for Telgo by BR/BAUEN
Letterhead.
New Logo and Identity for Telgo by BR/BAUEN
New Logo and Identity for Telgo by BR/BAUEN
Business cards.
Opinion

I have expressed my dislike of unicase wordmarks time and again but I can admit when one is decently done as is the case here. I don't quite like it because I still think the lowercase "e" next to the uppercase "G" is the work of the devil but for a retail telecom company it works in exuding friendliness. Add to that the festive ribbon graphics and you have a party ready to happen with each bill you pay. Again, this is not necessarily up my alley but I can see how this is effective for the company.

Your opinion…

On Wordmark


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On Ribbons


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On Application


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Comments


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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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