(Est. 2006) “The Women’s Fund of Greater Chattanooga unites advocates, donors, and activists striving for social change that improves life for women and girls all across the region. Through advocacy and philanthropy, we catalyze movement toward a just society that is safe, nurturing, and full of opportunity for women.”
D+J (Chattanooga, TN)
The Identity Audit revealed that the Women's Fund serves as a connector, tying many organizations and people together. When the Women's Fund, its members, and partner organizations combine, the results are always greater than the sum. From logo to tagline to website design, each piece we created points back to this idea: the Women's Fund of Greater Chattanooga unites the community and catalyzes a better society — a society where women and girls are treated properly, a healthy society, a connected society. The voice and aesthetic rely on this theme throughout their assets, each word and design element relying on the next to relay the core values and identity.
Images (opinion after)
I love it when an organization like this gets a proper identity. This is smart, subtle, without clichés, and very nicely executed.