Itaipava Premium is a differentiated, heartier beer made with selected malt and hop imported from Europe. It is part of the Itaipava range of beers that also include Pilsner, Malzbier, Chopp, and Zero Alcohol varieties.
Futurebrand (São Paulo office)
Images (opinion after)
The redesign of the Pilsner packaging had already gotten a positive response from me and (most of) you so I doubt there will be many changes of heart as this is a solid extension of the flagship beer. The here in this story is the Itaipava Premium logo and packaging that establishes its premium-ness through a darker color palette of deep blue and copper, which make for a lovely combination. The bonus seals and inline typography — all set at an angle — look pretty great and the subtle engraving drawing in the background is a nice touch. The other beers fall neatly in line with the aesthetics — the “Chopp” logos are the only questionable elements, starting to devolve into overly realistic renders — and do a good job in establishing a clear family of beers.