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New Logo and Packaging for Itaipava Premium by Futurebrand
 

before

after

Noted Apr. 24, 2017 by Armin

Industry / Consumer products Tags /

About

Itaipava Premium is a differentiated, heartier beer made with selected malt and hop imported from Europe. It is part of the Itaipava range of beers that also include Pilsner, Malzbier, Chopp, and Zero Alcohol varieties.

Design by

Futurebrand (São Paulo office)

Related links

Brand New post on the redesign of the Pilsner packaging

Images (opinion after)
New Logo and Packaging for Itaipava Premium by Futurebrand
Pilsner and Premium cans, before and after.
New Logo and Packaging for Itaipava Premium by Futurebrand
Pilsner and Premium cans.
New Logo and Packaging for Itaipava Premium by Futurebrand
New Logo and Packaging for Itaipava Premium by Futurebrand
Can.
New Logo and Packaging for Itaipava Premium by Futurebrand
Bottle.
New Logo and Packaging for Itaipava Premium by Futurebrand
New Logo and Packaging for Itaipava Premium by Futurebrand
Ads.
New Logo and Packaging for Itaipava Premium by Futurebrand
“Chopp” Pint glasses.
New Logo and Packaging for Itaipava Premium by Futurebrand
New Logo and Packaging for Itaipava Premium by Futurebrand
Malzbier, Chopp, and Zero Alcohol logos and cans.
Opinion

The redesign of the Pilsner packaging had already gotten a positive response from me and (most of) you so I doubt there will be many changes of heart as this is a solid extension of the flagship beer. The here in this story is the Itaipava Premium logo and packaging that establishes its premium-ness through a darker color palette of deep blue and copper, which make for a lovely combination. The bonus seals and inline typography — all set at an angle — look pretty great and the subtle engraving drawing in the background is a nice touch. The other beers fall neatly in line with the aesthetics — the “Chopp” logos are the only questionable elements, starting to devolve into overly realistic renders — and do a good job in establishing a clear family of beers.

Your opinion…

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Comments


Logo Before & After
Packaging

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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