Noted

New Logo and Packaging for Nature Valley by Brand Image

Type au Naturel

New Logo and Packaging for Nature Valley by Brand Image
 

before

after

Noted November 13, 201311.13.13 by Armin

filed under Consumer products and tagged with , ,

about

(Est. 1975) Nature Valley is a popular range of granola bar products owned by General Mills.

design by

Brand Image

related links

Brand Image project page

The new look is infused with the relaxed, imperfect influences of nature. Sun-drenched backgrounds give a strong, impressionistic sense of the great outdoors, while product photography dials up the taste appeal, signifying real, natural, wholesome ingredients.

Brand Image project page

opinion/notes

This is actually a few months old but I thought it was worth a post even if a little late. Although the logo is basically the same as the old in its layout, the hand-drawn approach adds a nice texture and feel that go better with the general idea of "granola". The logo looks more interesting at both small and large sizes. The packaging still looks like mainstream packaging, so not much to comment on that.

New Logo and Packaging for Nature Valley by Brand Image
Logo detail.
New Logo and Packaging for Nature Valley by Brand Image
Oats ‘n Honey packaging, before and after.
New Logo and Packaging for Nature Valley by Brand Image
New Logo and Packaging for Nature Valley by Brand Image
Other packaging samples.

Thanks to Fabio Cavalli for the tip.

Poll

On Execution

Total:

↓Comments

Upcoming BNConfs

NYC 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in New York on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.

---