(Est. 1975) Nature Valley is a popular range of granola bar products owned by General Mills.
The new look is infused with the relaxed, imperfect influences of nature. Sun-drenched backgrounds give a strong, impressionistic sense of the great outdoors, while product photography dials up the taste appeal, signifying real, natural, wholesome ingredients.
This is actually a few months old but I thought it was worth a post even if a little late. Although the logo is basically the same as the old in its layout, the hand-drawn approach adds a nice texture and feel that go better with the general idea of "granola". The logo looks more interesting at both small and large sizes. The packaging still looks like mainstream packaging, so not much to comment on that.
Thanks to Fabio Cavalli for the tip.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.