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New Logo and Packaging for Tekno by Brandlab
 

before

after

Noted Mar. 7, 2017 by Armin

Industry / Consumer products Tags /

About

Established in 1954, Teknoquimica S.A. was the original — it was purchased by CPPQ in 2008 — producer and seller of Tekno, one of the oldest brands of paints in Peru.

Design by

Brandlab (Lima, Peru)

Related links

Brandlab project page

Relevant quote
The challenge was to regain prestige and leadership by modernizing the brand and revolutionizing a completely stagnant category.

The strategy was based on the concept 'more colors, more beautiful', this took us to make the colors the protagonists of the packaging. We purposely took off completely from the competition using a black background, which caused the colors to look more alive.

We went from a back-end architecture to a monolithic one, giving order and a greater preponderance to the mother brand, in addition we expanded the palette that each sub-brand used to show the variety of colors range. We design infographies using illustrations to tell in a playful and modern way, benefits, warnings, terms of use and recommendations.

Brandlab provided text

Images (opinion after)
New Logo and Packaging for Tekno by Brandlab
Logo.
New Logo and Packaging for Tekno by Brandlab
Paint types, before and after.
New Logo and Packaging for Tekno by Brandlab
New paint types.
New Logo and Packaging for Tekno by Brandlab
Can (tub), before and after.
New Logo and Packaging for Tekno by Brandlab
New Logo and Packaging for Tekno by Brandlab
New Logo and Packaging for Tekno by Brandlab
Tubs.
New Logo and Packaging for Tekno by Brandlab
New Logo and Packaging for Tekno by Brandlab
Cool compositions.
New Logo and Packaging for Tekno by Brandlab
New Logo and Packaging for Tekno by Brandlab
Details.
Opinion

The old logo was pretty good, with a perfect consumer brand feel but I do like the new one too that feels more technical and professional. The non-italicized letters highlight better the colors in the “K” and allow the vertices feel more aligned with each other. The unified look for each of the paint types is also a great move that brings all of the products in line under a single aesthetic. The old packaging was pretty good too but, again, the new is much better, starting with the bad-ass black backgrounds that make all the colors pop perfectly. The more technical look of the logo is tempered with fun illustrations and lots of color on the labels. Overall a great evolution that makes an already good-looking product even better.

Your opinion…

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Comments


Logo Before & After
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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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