Noted

New Logo for 99designs by Meisal Subkhan
 

before

after

Noted March 9, 201603.09.16 by Armin

filed under Graphics Industry and tagged with , ,

about

(Est. 2008) “99designs is the world’s largest on-demand design marketplace, connecting a global community of freelance designers with businesses of all sizes to complete their design needs. Created by designers for designers, 99designs began with a group of designers who were competing together to create the best designs. In 2008, that friendly competition grew into a unique design marketplace that has now become the world leader in online graphic design. 99designs is changing the lives of designers around the world by providing them with an opportunity to access customers globally, to earn income, and to build their portfolios. 99designs has paid out more than $142M to designers around the world to date at a rate of $3.5 million per month. Headquartered in Oakland, Calif., 99designs has operations in Australia, Germany, Japan, and Brazil.”

design by

Meisal Subkhan (Magelang, Indonesia)

related links

99designs brand launch page
"99designs needs a new simple and timeless LOGO!" full contest
Contesr brief
Interview with winning logo designer

It’s smart. It’s clean. It’s easy to work with. It’s well-designed, without being trendy or intimidating. It tells the world: 99designs is where design lives.

99designs brand launch page

opinion/notes

The old logo was as bad as you would expect with what looked like crummy clip-art page/sketch graphics but that someone probably custom-designed them and some amateur typography. It reflected the business perfectly. Now, although still the butt of many jokes, 99designs is no joke and is a major platform for both clients and designers to get logos done. The new design looks better because how could it not? But it's not better in any other way. It's like a decent start-up logo. The touching "9"s is as distinctive as it gets and, for some reason, the "d" only touches when the logo is used as an icon but not as a wordmark. The sans serif is decent and has that peculiar "g" so it's not as generic as the old one. But obviously, anything remotely positive that can be said about the logo is useless as the process to get to it is detestable: Dangling a mere $5,000 (approx.) to its own community who submitted 4,139 logos. That's $1.21 per idea. That's the value 99designs' own designers place on their work. So sad.

New Logo for 99designs by Meisal Subkhan
Some of the finalists. Some of these are infinitely better (or at least more visually interesting) than what they ultimately chose.
New Logo for 99designs by Meisal Subkhan
Logo detail.
New Logo for 99designs by Meisal Subkhan
Icon.
New Logo for 99designs by Meisal Subkhan
Various applications.

Thanks to Zac Davies for the tip.

Poll

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