New Logo for Alaska Airlines

Rough Around the Edges no more

New Logo for Alaska Airlines



Noted January 5, 201501.05.15 by Armin

filed under Aviation and tagged with ,


(Est. 1932) “Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked ‘Highest in Customer Satisfaction Among Traditional Network Carriers’ in the J.D. Power and Associates for seven consecutive years from 2008 to 2014.”

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related links

Alaska Beyond announcement


The happiest about this redesign is most likely the old "a", which isn't getting kicked in the nuts anymore by the "k". Gone too is the rough-edged look that hinted at the wilder and nature-y aspect of Alaska. It's cleaner and crisper, sure, but what remains is an awkward wordmark with less personality than its predecessor.

New Logo for Alaska Airlines
Alaska lettering comparison.
New Logo for Alaska Airlines
Logo detail.
New Logo for Alaska Airlines
“Alaska Beyond” inflight entertainment launch.


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