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New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll
 

before

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Noted Dec. 18, 2014 by Armin

Industry / Web Service Tags /

About

(Est. 2005) Authentic Jobs is a popular design and web job board started by Cameron Mall and is used by companies like Apple, Facebook, MSNBC.com, frog design, The Motley Fool, Estée Lauder, Turner Sports Interactive, ESPN, HBO, Phinney Bischoff, Garmin, Sony BMG, Electronic Arts, and HP.

Design by

Calligraphy: Sergey Shapiro (Moscow)
"JOBS" in a circle: Cameron Moll (Sarasota, FL)

Related links

Authentic Jobs blog post

Relevant quote
However, using a font [— Alejandro Paul's Calgary Script —] widely available to the public has created an unusual paradox for our logo mark: it isn’t authentically ours. So, earlier this year we hired Sergey Shapiro to design a logo for us; one that we could authentically claim as ours, and only ours.

Authentic Jobs blog post

Images (opinion after)
New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll
Logo detail.
New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll
Possible logo extensions.
New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll
Full sketch.
New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll
Finalists being considered for the job. Get it? Job? Job site?
Opinion

I love a good, custom calligraphy wordmark and this one improves so well on the previous logo. Although Sergey had lettered the full name, Authentic Jobs, only the Authentic part was used and paired with a sans serif in a circle — and it works remarkably well, creating an interesting lock-up. My only minor complaint would be how similar the "t"s are, making it look almost like a font. Nonetheless, lovely wordmark with great rhythm.

Thanks to Logo Design Love for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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