Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for BBC Three



Noted Jan. 5, 2016 by Armin

Industry / Entertainment Tags /


(Est. 2003) “BBC Three is a television channel from the BBC which broadcasts via digital cable, terrestrial, IPTV and satellite platforms. The channel’s target audience includes those in the 16-34-year-old age group, and has the purpose of providing ‘innovative’ content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 7 pm to around 4 am each night, to share terrestrial television bandwidth with CBBC.” (Wikipedia). The channel will stop broadcasting on TV in February and will become a web-only channel.

Design by


Related links

BBC Entertainment & Arts story

Relevant quote
But [BBC Three's head of marketing, Nikki] Carr explained the three bars were chosen because the new channel is founded on three principles which underpin everything it does.

"The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people," she said.

BBC Entertainment & Arts story

Images (opinion after)
New Logo for BBC Three
Logo detail.
New Logo for BBC Three
Crop from the BBC’s website, showing how the BBC Three logo appears along with the other BBC channels.
Trailer for new programming. Interesting logo animation at the very beginning.
BBC Three shows they have a sense of humor, showing this “process” behind their logo after people on social media joked that the new logo came from a W1A sketch.

The old logo was bad with its really unfortunate ligaturized geometric letterforms, so it's not a bad thing it changed. The new logo has the right idea, changing from the spelling of the number three to a Roman numeral — highlighting that Three is different from BBC's One, Two, and Four channels — the problem is that the execution is completely wrong. To pull off this kind of simplicity and relative complexity of concept the logo would have needed to be much more nuanced, have a better relation with the three BBC letters, and just all around be smarter. Even the idea of the exclamation point is good but, again, the graphic relationship between elements is not right and does not allow the viewer to read the logo properly. It's not all lost, as there is some interesting animations going on, and this is a logo that will now live only online. I also like how the logo reads across the channel line-up on their website, so it works in context but, yeah, this needed to be expertly executed and it wasn't. Not even by a long shot.

Thanks to David McDonald for the tip.

Your opinion…

On Concept


On Execution



Share ›

Spotted Around the web

New Logo for Santa Clara

New Logo for Santa Clara
Spotted Jul. 24, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List