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New Logo for Bemis by Chermayeff & Geismar & Haviv
 

before

after

Noted Mar. 11, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1858) “Bemis Company, Inc. is a major supplier of packaging and pressure sensitive materials used by leading food, consumer products, healthcare, and other companies worldwide. Founded in 1858, Bemis is included in the S&P 500 index of stocks and reported 2013 net sales of $5.0 billion. Bemis has a strong technical base in polymer chemistry, film extrusion, coating and laminating, printing, and converting. Headquartered in Neenah, Wisconsin, Bemis employs approximately 19,000 individuals worldwide.”

Design by

Chermayeff & Geismar & Haviv (New York, NY)

Related links

Chermayeff & Geismar & Haviv project page
Bemis one-sheet guidelines

Relevant quote
The new trademark captures Bemis's essence as a material-science company, evoking an atomic model, flexible material, the idea of enclosure, and multiple units coming together.

Chermayeff & Geismar & Haviv project page

Images (opinion after)
New Logo for Bemis by Chermayeff & Geismar & Haviv
Logo detail.
Logo animation.
New Logo for Bemis by Chermayeff & Geismar & Haviv
Various materials/prototypes.
Opinion

I like the symbol quite a lot; old school corporate in the right way. The typography unfortunately is old school corporate in the wrong way, making it look so dated. Really enjoyed the logo animation.

Your opinion…

On Execution


Total

Comments


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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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