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New Logo for Cadillac



Noted Jan. 16, 2014 by Armin

Industry / Automobile Tags /


(Est. 1902) “Cadillac, formally the Cadillac Motor Car Division, is a division of United States-based General Motors Company (GM) that markets luxury vehicles worldwide. Cadillac’s primary markets are the United States, Canada, and China. Cadillac-branded vehicles are also distributed in 34 additional markets worldwide. In 2012, Cadillac’s U.S. sales were 149,782 vehicles.” (Source: Wikipedia)

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Cadillac press release

Relevant quote
"The Crest remains a consistent symbol of Cadillac and our core values," said Andrew Smith, Cadillac executive design director. "This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy."

Accompanied over the years by a crown, chevron or laurel wreath, the Crest has been the central aspect of Cadillac heraldry throughout the brand's history. It was last revised in 1999.

The latest update sharpens the focus on the Crest. Cadillac's characteristic script lettering remains.

Cadillac press release

Images (opinion after)
New Logo for Cadillac
Crest evolution.
New Logo for Cadillac
Crest detail.
New Logo for Cadillac
Crest on cars.

You might be wondering why this redesign has only been Noted and not Reviewed, since it's a large and well-known brand. You'd be right to wonder but there isn't much of a big design story here. Same crest, updated finishes, wider aspect ratio. Got it. Both before and after versions are equally acceptable and equally fine (or not fine). Now let's move on to other cars I can not afford.

Thanks to John J. Custer for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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