Noted

New Logo for CareerBuilder done In-house

If You Build it it Might Suck

New Logo for CareerBuilder done In-house
 

before

after

Noted September 21, 201509.21.15 by Armin

filed under Technology and tagged with ,

about

(Est. 1995) “CareerBuilder has the largest online job site in the U.S., but we’re more than just a job board. We are the global leader in human capital solutions. Through constant innovation, unparalleled technology, and customer care delivered at every touch point, CareerBuilder helps match the right talent with the right opportunity more often than any other site. More than 24 million unique visitors a month visit CareerBuilder to find new jobs and obtain career advice. CareerBuilder works with employers around the world, including 92% of the Fortune 1000. Number of Employees: Approximately 2,500 worldwide.”

design by

In-house: Stephanie Gaspary (Creative Director)
Logo: Wes Bernick

related links

Stephanie Gaspary project page
Brand guidelines (PDF)

CareerBuilder's logo represents the matching of the right talent with the right opportunity through actionable intelligence and customized insights, made possible by the smooth flow of data between systems and platforms.

The shape of the mark portrays movement, attraction and connectivity. The use of color emphasizes a boldness that is motivating, optimistic, dependable, trustworthy, and professional.

The mark is intended to flip to emphasize the 'T' when referring to CareerBuilder's pre-hire platform components, Talentstream Technologies.

Stephanie Gaspary project page

opinion/notes

CareerBuilder is one of the internet's OGs, with big growth and Super Bowl commercials to spare and its logo has (I think) maintained its basic structure since its early days. It wasn't particularly good or bad but I do feel like it achieved a small amount of equity and recognition. The new logo throws that out the window and replaces it with a painfully generic concoction of elements and ideas that add up to a highly confusing, misguided logo. The icon has at least three or four different ideas and execution styles in it and the wordmark is painfully bad with its Art Deco-ish "CAREER" and then another, non-matching sans serif for "BUILDER". Why? How? This now looks like a logo for a company that produces the spinning disks in hard drives. I'm sure the creative director and designer had the best of intentions and the former's excitement in her project page is palpable but, sorry, this might be one of the worst logo redesigns of the year.

New Logo for CareerBuilder done In-house
Logo formula.
New Logo for CareerBuilder done In-house
Logo detail.
New Logo for CareerBuilder done In-house
Print ad.
New Logo for CareerBuilder done In-house
Sign outside their office in Chicago. Photo by BN reader Danny Chapman.
Logo animation that takes the CareerBuilder logo and transforms it into its Talentstream Technologies logo. Duuuude!

Thanks to Danny Chapman for the tip.

Poll

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