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New Logo for Chicago Public Schools by Two Teenagers
 

before

after

Noted Aug. 26, 2014 by Armin

Industry / Education Tags /

About

Chicago Public Schools (CPS), officially classified as City of Chicago School District #299 for funding and districting reasons, in Chicago, Illinois is the third largest school district in the U.S.. For the 2012-2013 school year, CPS reported overseeing 681 schools including 472 elementary schools, 106 high schools, 96 charter schools, and 7 contract schools. Chicago Public Schools serves 400,000 students. Students attend a particular school based on their area of residence except for charter schools and selective enrollment schools. The school system reported a graduation rate of 65.4 percent for the 2012-2013 school year. Unlike most school systems, CPS is headed by a chief executive officer rather than a superintendent.” (Wikipedia)

Design by

Phuong Le (14 years old) and Ivan Delgado (17 years old)

Related links

Sun-Times story with details on the students and their ideas
Chicago Public Schools announcement

Relevant quote
The new CPS logo has been in the works since last spring, when CEO Barbara Byrd-Bennett challenged students in grades 6-12 to come up with an original design to represent their schools. Nearly 300 designs were submitted and ten finalists chosen. These designs were then voted on by representatives from the Mayor's Office, the Board of Education, the Student Advisory Council, and the CTU, as well as CEO Byrd-Bennett.

In the end, two designs were chosen, and the student artists worked with a graphic designer to combine and shape the new logo. Like the timeline that adorns the new website, its distinctive design represents CPS students growing and ultimately graduating from high school ready for success in college and career.

Chicago Public Schools announcement

Images (opinion after)
Opinion

Yeah, I guess it's cute to let the students design the logo and it's not much worse than what a paid professional designer might deliver but, c'mon, the third largest school district in the U.S. not only deserves better but should lead better by having a logo done properly and not farming it out to kids. Regardless of the process, and possibly ending these kids' dreams of becoming graphic designers, the logo is quite terrible. The three silhouettes are literally literal about growth and education and the typography is as bland as it gets. The thinning circle doesn't help in any way either.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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