Noted

New Logo for Condé Nast Traveler done In-house with Henrik Kubel

Serif to the World

New Logo for Condé Nast Traveler done In-house with Henrik Kubel
 

before

after

Noted January 13, 201501.13.15 by Armin

filed under Publishing and tagged with , ,

about

(Est. 1987) Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won twenty-five National Magazine Awards. Condé Nast Traveler was founded by Sir Harold Evans in 1987, with a focus on literary journalism and hard news reporting. As founder and Editor in Chief, Evans coined the motto “Truth in Travel,” which declared that travel industry freebies would not be accepted.” (Wikipedia)

design by

Cover and project direction: In-house (Matt Willey, Hitomi Sati, Rami Moghadam, and Lea Jafiarova; New York, NY)
Logo: Henrik Kubel (London)

related links

Condé Nast Traveler's editor on the new logo

As ours is a travel brand that toggles constantly between the thrill of the new and the deep pleasures of the tried and true, it seems appropriate that our logo nod to the traditional and the modern in equal measure.

Condé Nast Traveler's editor on the new logo

opinion/notes

The old logo wasn't too terrible. If anything, it was merely forgettable, looking like a dozen other magazine logos. To its merit, it nestled "Condé Nast" quite nicely between the "T" and "l". The new logo is a beautiful serif with very high contrast and an unexpected ball terminal ligature between the "r" and "a" — most likely the first of its kind! There is a lot of other great typographic solutions here, like the "T" sitting on top of the "r", solving that spacing problem; or the tail of "a" sticking up to fill the space under the "v", while the "e" nestles perfectly against it. Perhaps it's too much rhapsodizing but this is really well done. On the cover it looks great, but I think you could play devil's advocate and argue that the large vertical area the old logo took actually helped its readability and presence on the shelf. Nonetheless, the new one FTW.

New Logo for Condé Nast Traveler done In-house with Henrik Kubel
Logo detail.
New Logo for Condé Nast Traveler done In-house with Henrik Kubel
Before and after cover.
New Logo for Condé Nast Traveler done In-house with Henrik Kubel
New cover detail.
New Logo for Condé Nast Traveler done In-house with Henrik Kubel
Cover space gained for image.

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