(Est. 1987) Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won twenty-five National Magazine Awards. Condé Nast Traveler was founded by Sir Harold Evans in 1987, with a focus on literary journalism and hard news reporting. As founder and Editor in Chief, Evans coined the motto “Truth in Travel,” which declared that travel industry freebies would not be accepted.” (Wikipedia)
Cover and project direction: In-house (Matt Willey, Hitomi Sati, Rami Moghadam, and Lea Jafiarova; New York, NY)
Logo: Henrik Kubel (London)
As ours is a travel brand that toggles constantly between the thrill of the new and the deep pleasures of the tried and true, it seems appropriate that our logo nod to the traditional and the modern in equal measure.
The old logo wasn't too terrible. If anything, it was merely forgettable, looking like a dozen other magazine logos. To its merit, it nestled "Condé Nast" quite nicely between the "T" and "l". The new logo is a beautiful serif with very high contrast and an unexpected ball terminal ligature between the "r" and "a" — most likely the first of its kind! There is a lot of other great typographic solutions here, like the "T" sitting on top of the "r", solving that spacing problem; or the tail of "a" sticking up to fill the space under the "v", while the "e" nestles perfectly against it. Perhaps it's too much rhapsodizing but this is really well done. On the cover it looks great, but I think you could play devil's advocate and argue that the large vertical area the old logo took actually helped its readability and presence on the shelf. Nonetheless, the new one FTW.