Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
 

before

after

About

(Est. 1983) “Dominion is one of the nation’s largest producers and transporters of energy, with a portfolio of approximately 25,700 megawatts of generation, 14,400 miles of natural gas transmission, gathering and storage pipeline, and 6,500 miles of electric transmission lines. Dominion operates one of the nation’s largest natural gas storage systems with 1 trillion cubic feet of storage capacity and serves more than 6 million utility and retail energy customers.”

Design by

Chermayeff & Geismar & Haviv (New York, NY)

Related links

Chermayeff & Geismar & Haviv project page
Dominion Energy press release
Dominion Energy brand FAQs

Relevant quote
As part of a strategic rebranding that changed the name from Dominion Resources to Dominion Energy, the new trademark evolves out of the company’s visual tradition and provides continuity with the key elements of the established brand: a rising D, the color blue, and the concept of energy.

Chermayeff & Geismar & Haviv project page

Images (opinion after)
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
Logo.
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
Truck.
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
Hard hat.
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
T-shirt.
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
Sign.
New Logo for Dominion Energy by Chermayeff & Geismar & Haviv
Flag.
Logo presentation to the press.
Opinion

Hands are hard to depict in logos but even if they had executed the hand perfectly in the old logo, the premise of a The Creation of Adam-esque finger reaching out to touch some energy was plain weird. AND it was executed terribly. The wordmark had no relation visually to the icon either. The new logo retains the slanted "D" monogram but replaces the literal energy with a more ambiguous set of lines that, sure, they convey energy but I think they more effectively convey modern-day-corporation-that's-not-completely-out-of-touch and that's perfectly fine. The wordmark is not perfectly fine, just fine… maybe too black. The application renders are not very exciting but show how the monogram can work on its own in a ConEd sort of way. Overall, a significant (and appropriate and safe) improvement.

Your opinion…

On Monogram


Total

On Wordmark


Total

On Application


Total

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List