Opinions on corporate and brand identity work.

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New Logo for Dropbox



Noted Jul. 29, 2013 by Armin

Industry / Web Service Tags /


(Est. 2007) “Dropbox lets you bring all your photos, docs and videos anywhere and share them easily. Anything you save to your Dropbox will automatically save to all your computers, phones, and even the Dropbox website. Dropbox also makes it super easy to share with others. Even if you accidentally spill a latte on your laptop, Dropbox has you covered, and none of your stuff will ever be lost.”

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Images (opinion after)
New Logo for Dropbox
Logo detail.

I am guessing the 1-color version has existed for some time — see here — but it now has been called up to the majors to serve as the main logo for Dropbox, getting placed in their home page and its Facebook and Twitter profile pics. This flat version really proves what a bad logo this is, now that it doesn't have its shading to hide behind. It's just a bottomless box that not even Maru would jump in.

Thanks to Nathan Bylok for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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