Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Elkjøp
 

before

after

Noted Sep. 27, 2013 by Armin

Industry / Retailers Tags /

About

(Est. 1962) “Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 264 stores across six countries and 6,000 employees.” (Source: Wikipedia).

Design by

Possibly Neumeister (Stockholm)

Related links

Elkjøp press release
Kampajne article

Images (opinion after)
New Logo for Elkjøp
Employees and CEO Andreas Niss in new shirts.
Cute TV spot.
New Logo for Elkjøp
Bag.
New Logo for Elkjøp
Flags.
New Logo for Elkjøp
Signage.
Opinion

The old logo, last designed in 1970, had a lot of nostalgic charm, but when was the last time — creepy roadside motels notwithstanding — you plugged a device with the kind of plug shown in the logo? Unfortunately the new logo is very generic, it could be for absolutely anything. The one very nice thing is the reverse "ø" where the slash is implied rather than shown.

Thanks to Stig Bratvold for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List