(Est. 1908) “Football Club Internazionale Milano, commonly referred to as Internazionale or simply Inter, and colloquially known as Inter Milan outside of Italy, is a professional Italian football club based in Milan, Lombardy. They are the only club to have spent their entire history in the top flight of Italian football, known as Serie A, which started in 1929-1930. Internazionale have won 30 domestic trophies, including the league 18 times, the Coppa Italia seven times and the Supercoppa Italiana five times. From 2006 to 2010, the club won five successive league titles, equalling the all-time record. They have won the Champions League three times: two back-to-back in 1964 and 1965 and then another in 2010, the last completed an unprecedented (for an Italian team) continental treble with the Coppa Italia and the Scudetto. The club has also won three UEFA Cups, two Intercontinental Cups and one FIFA Club World Cup.” (Source: Wikipedia)
Leftloft (Milan, Italy)
Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri ("The Black and Blues"). In terms of Inter. The team that makes your heart beat faster.
A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same.
Images (opinion after)
DUDE! That press release. It is so out of control. It is the best ever. Legendary. And the logo, yeah, pretty much the same as before. Although, to be fair, the serif approach of the old monogram has been cleaned up for a clearer read using a sans serif, sort of. The star has been removed from the logo itself and will only be used on the t-shirt. It's all a lateral movement, not really advancing the brand.
Thanks to James I. Bowie for the tip.