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New Logo for Frontier Communications



Noted Jan. 26, 2016 by Armin

Industry / Telecom Tags /


(Est. 1935) “Frontier Communications Corporation (NASDAQ:FTR) offers broadband, voice, video, wireless Internet data access, data security solutions, bundled offerings and specialized bundles for residential customers, small businesses and home offices, and advanced communications for medium and large businesses in 28 states.”

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Related links

Frontier announcement

Relevant quote
The evolved look reflects a transformed typeface, a brighter color palette, and a reimagining of the arc to represent the transfer of data and the importance of connectivity. The logo also uses the name Frontier Communications, instead of just Frontier, to avoid confusion in the marketplace.

Frontier announcement

Images (opinion after)
New Logo for Frontier Communications
Logo animation.
New Logo for Frontier Communications
Some kind of something.

Without the forced ligatures and philharmonic-looking "f", the old logo had some interesting letterforms that, in the right typographic hands, could have made for a more intriguing evolution. Instead, we have whatever sans serif that is, which happens to be very unflattering and has one of the worst "e"s I've seen in a while. It's so out of proportion it's almost its own logo. And, yes, the swoosh had to go from the original logo but replacing it with an implied swoosh made from a set of fading circles from the tittle of the "i" is hardly the answer. The only compliment I can give it is that the animation is not bad.

Thanks to Andrew Magee for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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