Google Squared describes itself as: “The Digital Marketing Qualification developed with Google. We are the award-winning digital marketing course for tomorrow’s connected leaders. Crowdsourced by leading employers and delivered collaboratively online, we are a new movement in career learning. We Are Squared.”
Jack Morgan (London, UK)
Jack Morgan project page (lots of images)
Squared students often make these playful hand signs when posing for pictures together, similar to how you would mime a ‘frame' before taking a photo. I saw this during the programmes launch back in 2012 and it had become part of the culture of being a Square.
Combining this with the classic Squared brackets created a perfect symbol for the new identity — a frame.
The logo was developed with the omission of the Google wordmark, allowing it to be perfectly visually balanced and independent while still carrying Google's DNA.
Images (opinion after)
This logo gets a thumbs-up for a couple of reasons: 1) It's unequivocally Google-ish without saying Google and simply by using the four primary colors and Open Sans and 2) because the redesign was carried out of the own initiative of a student of the program. Some designers like to question why designers spend time on fake identities instead of devoting that time to a pro-bono project. This is one reason. This is a clearly well thought-through project done simply by passion and it paid off. The logo isn't revolutionary and it has its weaknesses but it's a smart and simple solution that operates well within the Google language and has given a visual voice to the previously lame and totally arbitrary identity.
Thanks to Cordelia Serrano for the tip.