Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Hobby Lobby
 

before

after

Noted Aug. 14, 2015 by Armin

Industry / Retailers Tags /

About

(Est. 1970) “Hobby Lobby Stores, Inc., headquartered in Oklahoma City, OK, operates over 600 stores across the nation that average 55,000 square feet. Hobby Lobby is an industry leading retailer offering more than 70,000 arts, crafts, hobbies, home decor, Holiday, and seasonal products.”

Design by

N/A

Related links

N/A

Images (opinion after)
New Logo for Hobby Lobby
Logo detail, stacked.
New Logo for Hobby Lobby
Logo detail, horizontal with tagline.

#ThrowbackThursday

Posted by Hobby Lobby on Thursday, August 13, 2015


Opinion

Not much fanfare on this redesign but anything that elevates a logo just a little bit is worth a pat on the back. (Even if I, or many others, don't see eye to eye with the company's hardcore Christian views). The old logo looked more like a vintage baseball trading card store than a craft store catering to a largely female audience. The new logo is simpler and more in tune with today's minimal aesthetics. It seems like there is a missed typographic opportunity with the two words sharing 80% of the same characters. Nonetheless, in contrast to the old, it's an improvement.

Thanks to Jack Wilcox for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Wipro

New Logo for Wipro
 
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Notable Italics

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List