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New Logo for Honduras by Gerardo Midence


Noted May. 26, 2015 by Armin

Industry / Destinations Tags /


Honduras, right in the heart of Central America, is a mountainous Latin American republic of 8.1 million people. It is working for its national development in various sectors: agricultural production, especially coffee (some of the best in the world) and bananas, the manufacturing and assembly industry, the conservation of its biodiversity and the rapid growth of tourism as a focus of community development.”

Design by

Gerardo Midence (Tegucigalpa, Honduras)

Related links

Government press release
Original contest page
The other finalists

Images (opinion after)
New Logo for Honduras by Gerardo Midence
Logo detail.
New Logo for Honduras by Gerardo Midence
Logo math: Shape of Honduras + Cornucopia from Coat of Arms = Logo.
Introduction to new logo in Spanish. (If you don’t speak it, no worries, you are only missing a bunch of jargon and press releasing).

The result of this contest organized by the government of Honduras proves that the end never justifies the means, especially when end is so lame. The concept — see math equation below — is valid and a decent starting point but the toothpaste-slash-swimming-noodle execution of the icon is quite amateurish for a country brand and the typography is absolutely horrendous. That "r" should be outlawed. (For an additional cringe, see this super-sized version of the logo and examine the points where the lines join.) Congratulations, I guess to the winner, but condolences to Honduras — unless the idea was to look like a daytime soap opera TV channel.

Thanks to Brandemia for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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